What We Believe

Take A Look Under The Hood.

The Forest Lane team would like to provide some select insights on what we believe. These beliefs drive our decisions every day and are reflected in everything that we do.

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People drive value, not products or business models

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Numbers tell the story (most of the time), know your costs and make fact-based decisions

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In order to hit an annual objective, you must set (and hit) a quarterly → monthly → daily objective

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Operate with a sense of urgency, your competitors do

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Oftentimes, better accountability and executing on the fundamentals is the solution

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Egos need to be checked at the door

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Respect is earned, not given. Start with communication, transparency, and hard work

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Actions speak louder than words. Lead by example

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Significant sharing in upside economics: everyone should celebrate in, and benefit from, the wins

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There is no magic bullet – focus, grit, and embracing “the grind” will be the primary drivers of success